Gütezeichen Schleswig-Holstein

Client: Landwirtschaftskammer Schleswig-Holstein
Agency: vektorrausch
Role: Illustration, Web Design

Photos of the mobile-view for the search to find lolcal products awarded with the seal of approval. Filter options like product type and point of sale help narrow down the search.

Challenge

Geprüfte Qualität Schleswig-Holstein is a seal of approval issued by the chamber of agriculture Schleswig-Holstein. The quality mark is only awarded to local products, meeting the highest requirements in terms of quality and taste. Main concerns identified were letting the public discover more about the requirements and how the seal is issued, as well as where products are sold.

Result

Parts of the corporate identity of the state of Schleswig-Holstein were adopted to fit the region’s brand and got expanded by different layouts and a variety of custom graphics, all making for a recognizable and enjoyable experience. A complex Google Maps API integration allows visitors to quickly find manufacturers and products they like.

Image of the Gütezeichen Schleswig-Holstein homepage. Happy pigs on green pastures help in setting the general mood. Colorful icons and good contrasty colors support the visitors in navigating to their desired section.
An overview of the vertically split search-page for local products. Filters and a map view on the top, a list view on the bottom.
A montage of 18 icons specifically made for the Gütezeichen Schleswig-Holstein website.
Side-by-side view of the news-archive and an exemplary news article about exclusive cheese and wine tasting
Latest important magazines and other downloads presented in a uniform grid.