Client: Aquaculture Welfare Standards Initiative
Agency: vektorrausch
Role: Branding, Web Design, Web Development
Challenge
Animal welfare in aquaculture has received little international attention. The team behind AWSI aims to stimulate and lead a cross-industry understanding for the development, formulation and implementation of international animal welfare standards.
Result
A re-brand based on the human influence on nature and a new, more streamlined website helped the team in their mission to gain more traction.
Branding insights
The circle acts as a starting point for the design-language and conveys both harmony and security. All elements are derived from the circle. Without a clear beginning and end point, the circle explains the endless opportunities for constant improvement in the cycle of life for all living beings.
The shape of a human face hides in the whitespace behind the fin and represents the strong human influence on nature – in both negative and positive ways.
